Strategic product line assessment

Balancing design risk with product lifecycle and profitability

If you design consumer products, products with relatively short life-spans, or if your product range is extensive and complex, you’ll need to take a strategic view of design filing to balance geographic market protection with protection of your key products, while keeping the cost of protection at a reasonable level.

We often see how fashion dictates a relatively fast design turnover, and it can be hard to predict which products in your range will take off - and subsequently attract copiers.

Freehills Patent Attorneys have the expertise to advise you on design protection strategies for your product line. We understand the product development process and can work with you to set key milestones for identifying designs for protection, and develop filing strategies for protecting those products.

We also advise on international design protection, so you can obtain maximum design protection in your key markets whilst minimising expenditure.